Readers Awards – Best Online Video
Martyn Ashton’s Road Bike Party swept across the internet in October…
Following the British success in the Tour de France and Olympics over the summer, Martyn takes the £10,000 Pinarello carbon road bike on a party ride! We grabbed a few words with Mr Ashton to ask him about the success of the video which has now had nearly 7 million views.
What gave you the idea for Road Bike Party, and what convicned you it could be so successful?
I’ve always enjoyed doing skids and wheelies on a road bike. It was really just a progression of that. Just pushing the limit whilst having a healthy respect for the bike and trying not to break it! I didn’t know it would be successful. I hoped, but never dreamed it would go so well. I’m pretty chuffed and thankful to everyone who watched it and shared it.
Do you feel video-making has changed trials biking since the bad hair days of the (now legendary) Dirty Tricks and Cunning Stunts?
No not really. I think trials always lends itself to video. The Danny Mac videos are another example of how the trials scene can reach-out beyond it’s niche and appeal to the mainstream. I think the key to the success of RBP is that regular riders can relate to the bike.
Thanks Martyn.
Grab a brew, and enjoy Road Bike Party again!
https://twitter.com/MartynAshton