O’Neal join with Dirt Norco Team

The Californian mountain bike and motocross specialist O’Neal is thrilled to unveil the global collaboration and partnership with the Dirt Norco World Cup Team.

Iris Kuckelberg, Brand Manager of Los Angeles based clothing and protection specialist O’Neal says:
“We are excited to develop a successful partnership with the Dirt Norco Team. Partnering up as official global clothing and protection sponsor of the Dirt Norco World Cup Team underlines our deliberate step in strengthening our position in becoming one of the most recognized and respected brands for MTB clothing and protection.
We feel the partnership between the Dirt Norco Team and O’Neal is more than just a business deal, it’s one more step in fulfilling our athlete’s expectations and the increasing demand for the best apparel and protection in the industry.”

Dan Stanbridge who represents the Dirt Norco Race Team together with Ben Reid explains:
“The team has already announced expansion plans to include 3 new racers this year (Casey Brown and George Gannicott joining myself and Ben at DH events plus Greg Callaghan flying the flag at the Enduro races this year). The support from O’Neal plays a big part in making this possible, so we would like to extend out thanks to our sponsors for their valued support. We are looking forward to a great years racing and 2013 is defiantly set to be the most exciting year yet for the team.”

Ben Reid adds,
“It has always been mine and Dan’s plan to expand the team so we could offer support to other riders. We had some big plans to put in place for this year and we talked with a few companies in the off season who were keen to get on board. After much discussion and testing we felt that O’Neal was the best fit for our team and had the same passion for racing as we do.
I grew up watching my dad race motocross back in the early 90s in his O’Neal MX kit and it was refreshing to see O’Neal make a big push into the Mountain bike world when they signed Greg Minnaar last year. O’Neal along with Greg’s input have done a great job developing this years range of mountain bike gear and I think its fair to say our whole team is delighted to be racing in O’Neal kit for 2013.”

For more team news, visit the Ride.io FORUM