CUBE Bikes and the EWS Launch an Electric Partnership

Have Cube Bikes and the EWS come up with a way to make Enduro more media friendly?

At all four European rounds this season, CUBE Bikes will offer official EWS media members the use of an E-Bike to assist in their coverage. Journalists and photographers that want to get closer to the action will be given access to CUBE’s fleet of Stereo 160 Hybrids – allowing them to pedal between stages with ease and to access the hard-to-reach locations.

Since its inception four years ago, the EWS has always ensured their events are easy and fun for the media to cover, providing them with shuttles to help them get around the long liaison stages. Whilst a shuttle service will still be available, the E-Bikes will offer the media more freedom and independence in their race coverage, without being bound by a strict timetable. The E-Bikes will also help reduce the number of vehicles needed for an ever growing media attendance – easing pressure on the race organisers as well as cutting down on traffic for the riders to contend with on the
liaison stages.

Chris Ball, Managing Director of the Enduro World Series, said: “We are so excited about our new partnership with CUBE. We believe the addition of these E-Bikes will really enhance the already excellent coverage coming out of our European races – media will be able to get closer to the race than ever before, which means even better coverage for the fans. I’ve ridden the Stereo 160 Hybrid and it really opened my eyes to not just how practical E-Bikes can be, but also how fun they are.
E-bikes are a relatively new addition to the mountain bike scene and some people still treat them with a degree of suspicion, but they’re a lot of fun and definitely the most efficient way to get around the hill.”

Marko Haas of CUBE Bikes, added: “This bike is built for challenging trails and tough ascending thanks to a stronger motor and 160mm of suspension. We’re confident that the Stereo Hybrid 160 can meet even the most stringent demands of high level enduro riding.”