TSG Dresses Timo Pritzel

TSG, the Swiss safety gear brand, introduces its first bike apparel line in collaboration with team rider Timo Pritzel.

To coincide with the start of the new bike season TSG presents its brand new apparel line for mountain bikers – with bike legend Timo Pritzel as TSG Apparel’s first official ambassador.

“We are very happy to have Timo Pritzel join us for our first bike apparel line. Timo has been part of the team for more than a decade and we really appreciate his experience on bikes as well as his great dedication to up-and-coming riders. He not only embodies our values but also plays an active role in the further development of our bike apparel“, says TSG’s CEO, Ruedi Herger.

For 2014, TSG is starting out with a small collection including jerseys, shorts, jackets and accessories. Technically thought through, the pieces offer smart features and comfortable cuts and are perfect for freeriders and all-mountain bikers. The technical jackets combine performance wear with street style and are Timo’s favorites. T-shirts, hoodies and caps complete the line.

“For more than ten years TSG has been supporting me with helmets and protective gear and now I’m looking forward taking it to the next level and becoming an active part of TSG Apparel. A personal relationship to my sponsors is very important for me and at TSG I can always exchange ideas with the staff. Thanks to my own experiences with Atmosfair Clothing I know how much work and love for detail is put into an apparel line. I’m stoked to contribute my ideas and to represent TSG Apparel in the future”, says Timo Pritzel.

TSG is already working on a bigger line for 2015 and has taken mountain biker and fashion designer Jonas Janssen on board who designed the new version of TSG’s Staten Full Face Helmet, in 2013. The new Bike Apparel collection will be presented at Eurobike 2014.

TSG Bike Apparel is available in select shops and online at: https://www.ridetsg.com/shop/apparel/all.html